WHAT IS A MASTERCLASS PROGRAMME ?

These are short Business Development programmes delivered either as self learning or via focus group facilitation. There are currently 33 such programmes each one is designed to develop knowledge and ability in a particular Business skill area. To give the user every possible learning chance the system licence provides access to their selected programme for 4 months. Programme titles are "Masterclass in ………………." - each programme is designed to improve participant performance in their organisation through its strong focus on the knowledge required to be competent within a particular skill area:

Masterclass in Marketing 4Ps - contains the following ebriefings:

• Become best friends with the media
• Creating effective direct mail
• How to promote your website - offline
• How to stand out at your next exhibition
• Marketing - price & product
• Marketing - product search
• Marketing - promotion & place
• Public relations
• Sales promotions & development
• Yellow pages - golden results